The Geneva Insight Network (GIN) is a research and strategy consultancy that helps decision makers better understand the ways people act and think in the world. We put social scientific research into practice, transforming behavioural insights into strategies that deepen engagement with customers, audiences, and stakeholders. Through immersive research, we bring to light stories that give meaning to metrics and data, uncovering what motivates people and shapes the ways they think and act.

Our network brings together practitioners and specialists from the social and behavioural sciences, strategy design and innovation. We work across diverse sectors – from consumer markets and technology to health and culture – translating research into actionable insights. Our clients have included global brands, strategy consultancies, technology companies, cultural institutions, universities and research institutes, international organizations, governments, and development agencies.

Whether driving retail innovation, transforming organizational culture, or deepening stakeholder engagement, we combine social science with real-world experience to create lasting impact. Our networked approach draws on diverse perspectives and specialized knowledge to turn challenges into strategic advantage.