GINSocial is part of our commitment to use the power of social scientific methods and thinking to help drive positive social change in the world. We are especially committed to systematically understanding people through applied ethnography and anthropological concepts, emphasising a practical way of knowing that negotiates differences and fosters empathy, understanding, collaboration and compassion.
GINSocial not only aids organisations in grasping customer perspectives but also provides a valuable framework for teaching applied anthropology. This unique approach satisfies a growing demand for deeper audience understanding and serves as a teaching tool for students seeking experience in applied ethnography. We can and have worked with university programs, government agencies and arts organisations to drive the understanding and use of anthropology in public life and debate.
